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Life Conversations – Personal Planning

BB&T is pleased to offer the Life Conversations personal planning program through The Hartford (in conjunction with BB&T Term Life Insurance and Accidental Death and Dismemberment programs). This program focuses on issues that can be difficult for families to discuss, including making end-of-life decisions, planning for the loss of a loved one and meeting insurance needs. By preparing you to address these important topics, the Life Conversations program can eliminate uncertainty and make difficult times easier for your family.

The Life Conversations website contains tools, information and services to help families prepare for the future and navigate end-of-life decisions. As a benefits-eligible associate, these resources—along with 24/7 advisor support—are available to you and your beneficiaries. Direct any questions about the Life Conversations program to The Hartford at 866-854-5429.

Life Conversion Services

  • Estate planning
  • Funeral planning
  • Funeral concierge services
  • Family support
  • Filing a claim

Promotional and Enrollment ID Codes

For certain services, you will be prompted to enter a code. You will need the following:

  • For Estate Planning (EstateGuidance Website): WILLHLF
  • For Funeral Planning and Funeral Concierge Services (Everest Website): HFEVLC

Related Information

Life Conversations Brochure
Overview about Life Conversations and the specific services available

EstateGuidance® (Estate Planning) Brochure
Resource for creating a will at a reasonable cost

Beneficiary Assist Brochure
Information about the no-cost Beneficiary Assist program that helps you cope with the emotional, financial and legal issues that can arise after a loss

A Practical Financial Guide After the Loss of a Loved One
Step-by-step guide designed to help you efficiently handle financial issues both at the time of death and afterward

No personal or confidential associate information is contained within BBTBenefits.com.
Information contained within BBTBenefits.com applies to eligible associates residing in the United States, unless otherwise specified.


Not all subsidiaries and affiliates of BB&T Corporation participate in the benefit programs and policies presented within BBTBenefits.com

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